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Kubus München
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Strellson presents the “Rolling Style – White Edition”.
Strellson goes travelling with the new “Travel Style” collection
Strellson D.STRICT – People, not buildings, make a town magical
Strellson opens its first flagship store in Germany
Strellson and windsor. supply the Vitali and Wladimir Klitschko wardrobe
Strellson meets Bianchi: "The Rolling Style"
Fashion meets Art: The Mel Ramos Collection 2011
Strellson Sportswear goes Tape Art.
The Summer Special: Strellson Sportswear Polo Shirts.
Strellson opens a monostore in Cracow
New: Strellson TV-Channel on YouTube.
Strellson Sportswear presents the "We are Africa!" collection.
Strellson presents the new collection on iPhone.
Strellson opens Monostores in Moscow, Yekaterinburg and Luxembourg.
Strellson presents the new collection in advance exclusively on iPhone.
Fashion meets art: Strellson Sportswear Mel Ramos collection
“No 1 The Strellson Magazine”. Issue 2. The Strellson Newspaper.
Strellson opens its first Monostore in Switzerland
Strellson opens monostores in Graz and Antwerp
Strellson opens a store of its own for the first time, in Berlin
Strellson Swiss Cross Championship Collection
“No 1 The Strellson Magazine”. The Strellson newspaper
Product highlight Strellson Swiss Cross Reloaded Jacket
JOOP! GmbH Hamburg sells its cosmetics brand to Coty
Strellson exclusive outfitter of the Polo World Cup 2007 in St. Moritz
Product highlight BLACK JACKET
Strellson grants a licence for shoes and accessories
Strellson allocates a licence for eyewear
Strellson expands worldwide
Strellson Product campaign Fall/Winter 2006
Strellson Swiss Cross WHITE EAGLE Collection
Let's kick together
Strellson Image campaign Fall/Winter 2006
Havana Affairs: the summer collection
Strellson opens new shops
Strellson Monostore Opening in Paris
The Holy Fashion Group and its new structure
Strellson presents the “Rolling Style – White Edition”.
Strellson goes travelling with the new “Travel Style” collection
Strellson D.STRICT – People, not buildings, make a town magical
Strellson opens its first flagship store in Germany
Strellson and windsor. supply the Vitali and Wladimir Klitschko wardrobe
Strellson meets Bianchi: "The Rolling Style"
Fashion meets Art: The Mel Ramos Collection 2011
Strellson Sportswear goes Tape Art.
The Summer Special: Strellson Sportswear Polo Shirts.
Strellson opens a monostore in Cracow
New: Strellson TV-Channel on YouTube.
Strellson Sportswear presents the "We are Africa!" collection.
Strellson presents the new collection exclusively on iPhone.
Strellson opens Monostores in Moscow, Yekaterinburg and Luxembourg.
Strellson presents the new collection in advance exclusively on iPhone.
Fashion meets art: Strellson Sportswear Mel Ramos collection
“No 1 The Strellson Magazine”. Issue 2. The Strellson Newspaper.
Strellson opens its first Monostore in Switzerland
Strellson opens monostores in Graz and Antwerp
Strellson opens a store of its own for the first time, in Berlin
Strellson Swiss Cross Championship Collection
“No 1 The Strellson Magazine”. The Strellson newspaper
Product highlight Strellson Swiss Cross Reloaded Jacket
JOOP! GmbH Hamburg sells its cosmetics brand to Coty
Strellson is the exclusive outfitter of the Polo World Cup 2007 in St. Moritz
Product highlight BLACK JACKET
Strellson grants a licence for shoes and accessories
Strellson allocates a licence for eyewear
Strellson expands worldwide with shop-in-shops und monostores
Strellson Product campaign Fall/Winter 2006
Strellson Swiss Cross WHITE EAGLE Collection
Let's kick together
Strellson Image campaign Fall/Winter 2006
Havana Affairs: the summer collection
Strellson opens new shops
Strellson Monostore Opening in Paris
The Holy Fashion Group and its new structure
Kreuzlingen, November 2011. – In cooperation with Bianchi, Strellson, the international fashion and lifestyle company from Switzerland, is launching the “Rolling Style – White Edition” collection, march 2012.
The Strellson-Bike was inspired by bicycle couriers in New York, London and Tokyo, who are increasingly shaping the cityscape of the future. The “Black Edition“ bike has turned out to be the coolest trendsetter in 2011 and caused quite a stir in both the bike and lifestyle sectors. In 2012 the “White Edition“ bike will be the leader of the absolute “must haves”: more active, more exciting, more versatile.
The “White Edition” is pure understatement. It stands for the cosmopolitan business biker who lives his ambitions and gives them free rein on the so-called “fixies”, the fixed gear (single speed) bikes. He swiftly makes his way through rows of houses and reaches every destination without detours. Whether in Brooklyn or Shinjuku, the Bianchi biker demonstrates his character. He stands by his success and shows its true colours in making everyday life smarter than others.
The avant-garde joint venture between fashion and the renowned bike manufacturer captures the spirit of the age. The common brand DNA is clear, it directly appeals to the New Global Generation. This is reflected above all in the result: mobile looks for the international, creative man.
The innovative White Edition is an excellent combination of the expert knowledge of the cycling specialist and maximum quality demands for modern outfits: the summer collection items were developed especially for the “business biker”. The bi-stretch suits are breathable as well as water- and dirt-repellent. Comfort and safety are increasingly important with the Rolling Style: reflector strips, security and mobile phone pockets are some of the special features. Super lightweight stretchware completes the cool look, which always looks right, whether in the bike lane or in the office. Further highlights of the collection are bags, helmets and sneakers.
A convincing combination: dynamic, clean and natural. The “Rolling Style – White Edition”, for all those who know no limits.
The “Rolling Style – White Edition” collection from Strellson will be available as of March 2012 from international specialist retailers, in Strellson monostores and in the Strellson online shop at www.strellsonshop.com (D/A/CH).
The “Rolling Style – White Edition”
The Bike (white)
- urban single-speed bike with free-wheel function
- steel frame
- 2 brakes
- comfortable, adjustable leather saddle
- brown, leather hand grips and leather pedal hooks
The Suit (black and light grey)
Suit:
- bi-stretch super 120
- water- and dirt-repellent
- reflector elements under the collar, on the liner tape and on the piping
- security pockets with zip fasteners on trousers and inner pockets
- mobile phone pocket with zip fastener
The Shirt (black, white)
- Stretchware
The Blazer (black, grey, white)
Blazer:
- super-light stretchware
- soft and deconstructed
- reflector elements under the collar and piping
The Trousers (black, grey, white)
Trousers:
- super-light stretchware
- security pockets with zip fasteners
- reflector elements on the liner tape
The T-Shirt V-Neck (grey-mélange)
- elastic
- hydrophilic (moisture is repelled and not absorbed by the texture)
- anti-bacterial protection
The T-Shirt Retro (grey-mélange)
- elastic
- hydrophilic (moisture is repelled and not absorbed by the texture)
- anti-bacterial protection
The Belt (black, grey, white)
Belt:
- Stretch
The Tie (black, grey, white, anthracite-black, anthracite-grey, grey-white)
Tie:
- dirt-repellent
- cocoon tech finish
The Bag (black, grey)
Bag:
- reflector strips
- reflective logo prints
The Helmet (white)
Helmet:
- ventilation slits
- ABS protection material
- adjustable
The Shoe (black, grey, white)
Shoes:
- reflective Strellson plectrum
Free for publication. / Please send copy.
Kreuzlingen, March 2011. – Strellson, the Swiss international fashion and lifestyle company, presents a special collection for the globetrotters and cosmopolitans of today. The “Travel Style” collection has been designed by Strellson as the perfect look for the man of the world. Wherever he goes, the smart modern outfits are reliable companions which he will not want to be without. The “New Global Generation” is conquering the world with individual style. Men in fashionable jobs travel all round the globe and display a sophisticated and self-confident personality, which is emphasised by their clothing. Jacket & Trousers The “Travel Style” broken suit unites design, quality and comfort. The tightly-wound pure woollen yarn along with the high-quality workmanship ensure that there are no creases even after a long-haul flight. - triple-twisted yarn - three-dimensional structure - natural stretch Shirt With the “Travel Style” shirt even ironing shirts becomes a pleasure. Because of the special structure of the fabric, the Strellson man can take taxi rides, meetings and business meals in his stride without his shirt getting creased. - easy iron finish Tie The successful business man's most important accessory is his tie. The stain-resistant finish means that no coffee or red wine stain can spoil its silky sheen. - elastic and hydrophilic - moisture is taken away without being absorbed by the fabric T-Shirt For a casual brunch the style-conscious business man chooses a Swiss cotton T-Shirt to wear with his “Traveller” broken suit. The breathable shirts look good with a V-neck or round neck in a sporty design. Weekender A trip to New York, a conference in Hong Kong or an event in Sao Paulo - with the practical Weekender the cosmopolitan of today is ideally equipped. The spacious leather bag provides enough room for important documents or the most essential garments. Mobile phone, wallet and keys can quickly be stowed away in the two outer pockets or the zipped compartment on the front. The adjustable, detachable shoulder straps make the bag easy to carry. - tumbled cowhide - spacious main compartment - side pockets - zipped compartment at the back - detachable, adjustable shoulder straps - two carrying handles Travel Bag The “Travel Bag” is impressive not only on account of its generously designed inner space, which has enough room for the “Travel Style” broken suit, but also because of its padded laptop compartment. The fashion-conscious globetrotter carries his leather bag either casually over his shoulder or smartly by the handles. - tumbled cowhide - generously designed inner compartment with - luggage straps and enough room for the broken suit - padded laptop compartment - zipped pocket on the front - detachable adjustable shoulder strap - two carrying handles With the new “Travel Style” collection every trip is an adventure. The Strellson “Travel Style” collection will be available from autumn 2011.
Zeitgeist, innovation and Swiss quality awareness – this combination made the international fashion and lifestyle brand Strellson into a success. Strellson Premium stands for consistently modern business fashion with clear lines and for a new generation of men. Following the very successful first fragrance series Strellson N°1, which was awarded with the red dot Design Award and the iF product Design Award, the range is enhanced by an urban fragrance – Strellson D.STRICT. As a licensed partner, the family business MÄURER & WIRTZ will launch the premium men’s fragrance in selected stores from May 2011.
Strellson D.STRICT is an homage to the individual cities of this world. Places which generate fascination through glamour, beauty and constant change, characterised by the people who make up these cities.
Strellson D.STRICT is for men who live at their own pace. Out and about in their own district with style and their own field of vision, together with a certain relaxed attitude towards life. They feel the pulse of their city and let its magic cast a spell on them. At the centre: A man for whom friendship is not virtual, but real. He lets himself be led by the energies of the metropolis, the constant new challenges, encounters and ideas, accompanied by an irresistible and confident fragrance which characterises him.
Discover the unexpected. Strellson D.STRICT is the impressive fragrance of the worldly individual which playfully unites elegance and nonchalance. A scent with which you can express your personality and leave a lasting impression. A tart, clear contrast of sophisticated herbs, enhanced by vibrant ginger, makes up the exciting start of the fragrance experience. The heart of the composition arises from the stimulating combination of masculine warmth and sensual freshness: soft saffron and warm incense meet the freshness of cooling mint leaves. The base note leaves a lasting impression with smoky woods such as cedar and patchouli and a soft hint of pure vanilla.
The powerful Strellson D.STRICT bottle, made from solid smoked glass, and the translucent watermark reflect the architectural skyline of the endless urban nights and their special moments. Sensual appeal is also provided by the solid black, shiny closing ring, which also closed the first fragrance, ”Strellson N°1“, with a distinctive magnetic click.
In the print visual, the famous photographer M. Brookes sets New York as the scene for the fragrance - together with the Strellson men, who shape their D.STRICT.
Kreuzlingen, January 2011. – At the beginning of February this year Strellson, the Swiss international fashion and lifestyle company, is opening the first Strellson flagship store in Germany in the Breidenbacher Hof in Düsseldorf's luxury shopping street Königsallee. The Königsallee in Düsseldorf with its many premium and luxury brands is the perfect location and appropriate brand environment for the first German Strellson flagship store. Strellson has 58 monostores and 155 shop in shops worldwide.
The Swiss label is presenting the complete world of Strellson Premium and Strellson Sportswear on two floors, from clothes to shoes and matching accessories such as sunglasses or belts and on to underwear, bags and fragrances.
The design of the store was developed taking into account both the brand philosophy and the demands of the space. The urbanity of the city is reflected in the cast concrete floor with its finish of charcoal grey synthetic resin. In contrast to the robust concrete there are high-quality materials such as blackened steel and open-pored, slightly textured wooden surfaces in dark brown/charcoal grey. The sportswear department on the ground floor is thus like the Strellson man: clear, expressive and modern.
The upper floor gleams in warm charcoal grey combined with parquet floors made of matt oiled oak. As well as Strellson Premium products, the first floor provides a comfortable lounge area with elegant furniture and lighting by ClassiCon. The end wall, which is completely covered with mirrors, creates a unique feeling of space and makes the Premium area open and light. The special feature of the shop is a photo collage of Strellson history. This extends over both levels on a brick wall beside the self-supporting staircase, which is made of 8 mm thick steel plates.
With the opening of the flagship store in the Königsallee in Düsseldorf, Strellson is continuing to expand successfully and has ensured its place on one of the main shopping streets in Europe.
Strellson Store Düsseldorf
in the Breidenbacher Hof
Königsallee 11
40212 Düsseldorf
Opening hours:
Monday – Saturday: 10 am – 8 pm
Kreuzlingen, January 2011. – Strellson, the Swiss international fashion and lifestyle label, and the premium brand windsor. will be supplying the world boxing champions Vitali and Wladimir Klitschko with formal and casual clothes from now on.
The style of these two labels from the Holy Fashion Group emphasises the strong personalities of the pair and makes them look perfectly dressed for sport and also for official appearances.
The image of the sporty Strellson man and the self-confident windsor. type is ideally combined in Vitali and Wladimir Klitschko. They are men who live in the here and now, yet look ahead to tomorrow. They keep their eyes on their goals and will do whatever it takes to attain them. They distinguish themselves by tremendous physical and mental achievements. It is precisely this attitude which is expressed in the way they dress. It shows how charming and attractive success can be. With style and confidence they have chosen fashion which reflects the character of the wearer. The man who wears Strellson is successful, thinks and acts in global terms, takes risks but also makes things happen. The windsor. clothes combine modernity and tradition with the highest quality tailoring and underline the superiority and individuality of the wearer.
With homes in Hamburg, Kiev and the USA, the two heavyweight world champions have an international lifestyle and spend a great deal of their time travelling. They are welcome guests all over the world, at official occasions, TV-shows or events, where from 2011 onwards they will shine when they make their self-confident entrance in suits, shirts and ties from windsor. The Klitschko brothers appreciate the perfect workmanship on the high-quality materials of the premium label.
In future the brothers will also be wearing Strellson clothing during their strict training schedule for upcoming fights, and their leisure time. So the Klitschkos will be perfectly dressed with a sporty modern wardrobe for all occasions during their leisure and training.
In spite of their many successes in a great many different areas of life, the brothers have remained down-to-earth and have never forgotten their roots. In their home country of the Ukraine they campaign increasingly for the democracy movement, and they have set up their own foundation to help underprivileged children, the Klitschko Brother Foundation. They are also ambassadors for the “Laureus Sport for Good Foundation”, which supports aid programmes all over the world.
Charity work is an important aspect for the Holy Fashion Group too. Within the framework of the Spring/Summer 2010 collection the Swiss fashion label Strellson launched a special collection with an African theme. This unique collection triggered another charity project in cooperation with the Constant Gardener Trust, which made it possible to build and finance a water supply in Kenya.
In many respects the international labels Strellson and windsor. and the heavyweight champions Vitali and Wladimir Klitschko are a "knockout" team. They combine strength, stamina, intelligence, quality, creativity and entrepreneurship, and are aware of the consequences of their own actions and the responsibility this entails.
Perfect qualifications for our ideal market ambassadors.
Kreuzlingen, November 2010 – Strellson, the international fashion and lifestyle company from Switzerland, is launching a Strellson Bike in cooperation with Bianchi.
On the way to the office, the bicycle is now the coolest and most environmentally friendly means of transport bar none. Strellson has therefore decided on the cooperation of the year: the number one professional for superior business and casual wear has had a cool bike tailor-made by Bianchi, the top professional among cycling specialists. The Strellson Bike is a fixed-gear (single-speed) bike on which the Strellson man can swiftly make his way through the rows of houses. The Strellson Bike was inspired by bike couriers in New York, London and Tokyo, who successfully reach any destination on their single-speed bikes, the so-called "fixies". Strellson has developed a new collection of garments especially for the "business biker" - and they are the must-haves: the water- and dirt-repellent bistretch suits with reflector strips and safety pockets are suitable for highly dynamic movement on the bike and in the office. The windbreaker with reflector strips and a high-tech rubberised helmet ensure visibility and safety in the event of risky manoeuvres. Shirts with a sporty cut, water-repellent and breathable, as well as a stretch belt allow dynamism and movement on the bike and in the office. The result is a passionate combination of movement and business wear.
While colleagues and friends are stuck in a traffic jam or on the underground, the wearer of Strellson Bikewear has long since made an adventure out of everyday routine.
The Strellson "Rolling Style" Collection will be available from March 2011 from international specialist stockists, in Strellson Monostores and in the online shop at www.strellsonshop.com.
The Strellson Bike will be available from March 2011 in selected specialist textile and cycle stores.
The Bike
- urban single-speed bike
- steel frame
- adjustable saddle
- 2 frame sizes
The Suit - bike suit with reflector elements
- bi-stretch super 120
- water- and dirt-repellent
- reflector elements under the collar, on the bottom binding and piping
- safety pockets with zips on trousers and on the inside pockets
The Jacket
- water-repellent and wind-resistant
- breathable
- reflector strips
- reflective logo print on the back and hood
- taped seams
The Shirt
- cool comfort finish
The Long Sleeve / The Retro-Shirt / The T-Shirt
- elastic and hydrophilic
- moisture is wicked away without being absorbed by the fabric
- anti-bacterial
- reflective print on neck
The Stretch Belt
- stretch waistband with metal clasp
- leather appliqués
The Helmet
- high-tech rubberised helmet
- reflective print
- adjustable in size
- weight: 500g
The X-Bag
- 100% nylon
- reflective logo
- adjustable shoulder strap
Kreuzlingen, November 2010. – Within the framework of the Spring/Summer 2011 collection, the Swiss fashion and lifestyle label launches the second collection with new motifs from the internationally famous pop artist Mel Ramos.
The artist, who is now living in Oakland, near San Francisco, has again painted two pictures of pin-up girls exclusively for Strellson in his characteristic style, in which brands and products are an integral part of the picture as a whole. In this way a successful cooperation between a fashion company and one of the last pop artists still painting is continued.
The two motifs can be found either complete or in variations as prints, along with his signature, on various styles in the Strellson Sportswear collection: beginning with jackets and jeans, through sweatshirts, shirts and T-shirts to bags and shoes. Accessories like crash helmets, notebooks and a watch, for example, complement the collection. In addition to the two paintings, quotations and portraits by Mel Ramos are used as prints.
The colour range of the “Mel Ramos Collection 2011“ derives from the colours in the two paintings. So the quiet basic colours of the collection such as white, steeple grey, and aluminium are contrasted with strong Chinese Red.
The “Mel Ramos Collection 2011“ will be available from Strellson Sportswear from March 2011 in international specialist shops, in Strellson monostores and in the Strellson Online-Shop at www.strellsonshop.de (Germany / Austria / Switzerland)
Mel Ramos Retrospective „Mel Ramos – 50 Years of Pop-Art“
The Strellson Mel Ramos originals will be loaned by Strellson AG for the duration of this touring exhibition.
Kunsthalle, Tübingen (23.01.2010 – 25.04.2010)
Villa Stuck, Munich (24.06.2010 – 03.10.2010)
Albertina, Vienna (18.02.2011 – 29.05.2011)
Kreuzlingen, July 2010. – At the Bread & Butter fashion trade fair in Berlin (07 – 09 July 2010), Strellson, the international fashion and lifestyle company from Switzerland, hired the Australian street artist Buff Diss, who put the finishing touches to the Strellson Sportswear booth.
Buff Diss, a tape artist who lives in Berlin, transformed the red outer walls of the Strellson Sportswear booth into a unique work of art with gaffer tape. This free-hand adhesive work of art was very popular with the visitors to Bread & Butter, as they were also allowed to witness it being created.
Years ago, Buff Diss stopped spraying graffiti with aerosols and turned to tape art at an early stage. Buff Diss' street art can be found in the open air, in abandoned buildings or on busy streets and unlike graffiti is an ephemeral form of art.
Kreuzlingen, May 2010. – In summer 2010, Strellson, the Swiss international fashion and lifestyle company, presents summer freshness: the Strellson Sportswear polo shirt.
In ten cool colours, the polo shirts are the perfect companion for hot summer days – whether with jeans, cargo trousers or shorts.
The shirts are made of 100 percent cotton, with side vents and a taped button opening. Colour contrasts on the collar and the red Strellson Sportswear logo add further accents and define the Strellson Sportswear look.
The Strellson Sportswear polo shirts are available from now in the Strellson stores, in specialist shops and
online at www.strellsonshop.de (Germany/Austria/Switzerland).
Kreuzlingen, April 2010. –In mid-March Strellson, the Swiss international fashion and lifestyle company, opened its monostore in Cracow and with that the first of ten monostores planned in Poland. In the ECE Centre in Cracow both the Strellson Premium and Strellson Sportswear collections will be sold. The monostore in Cracow therefore joins the list of Strellson monostores which have been opened recently in China, Russia, France and the Netherlands, among other places. Further store openings have been agreed for winter 2010 in Warsaw and Gdansk. The Galeria Krakowska, an ECE project, with its central position near the old town, and its modern architecture, is the ideal place for the Strellson store. The design of the shop, as in all the other Strellson stores, keeps to the clear, functional Strellson architectural style. It conveys the consistent and unalterable impression of the Strellson brand and its products.Large concrete slabs, complemented by elements made of steel and glass, make it possible to experience fashion in an exciting but at the same time relaxed way. So the concept of the store can represent the Strellson man perfectly: straightforward, modern, expressive, cool.
Strellson Store
Galeria Krakowsaka
ul. Pawia 5
P- 31-154 Kraków
Opening hours:
Monday – Saturday: 9 am – 10 pm
Sunday: 10 am – 9 pm
Kreuzlingen, February 2010. – Strellson, the Swiss international fashion and lifestyle company, can be seen on YouTube from now on with Strellson TV. On YouTube, the largest video portal in the world, with about a billion videos watched per day, the end-consumer can get a better understanding of the world of Strellson by means of films. As well as videos of our collections, films portraying our image are shown, and in future there will be specials about events. www.youtube.com/strellsontv
Kreuzlingen, January 2010 - The Swiss fashion and lifestyle brand Strellson will launch a special collection with an African theme as part of the Spring/Summer 2010 collection. This is a tribute to the continent of Africa, and picks up on their great passion for football, adding musical influences, since music is the main theme of the collection in the Spring/Summer 2010 season.
The theme of Africa was used in the photo series “At the source of soccer” for the first Strellson newspaper in 2007. This photographic art is featured again as prints on various styles in the Strellson Sportswear collection, along with the music and the outline of the continent of Africa: beginning with jackets, shirts, going on to T-shirts and trousers and even to caps and belts. The colour range of the “We are Africa!” collection is inspired by the varied colours of Africa: strong colours like yellow, green and purple in contrast to the quiet basic colours of the collection.
Strellson Sportswear is using this special collection as an opportunity for a charity project, in this way continuing a collaboration with the Constant Gardener Trust (CGT) which began in 2007. In cooperation with the CGT, Strellson is financing and making possible the building of a water supply at the secondary school in Loiyangalani/Kenya.
The Constant Gardener Trust was created in 2004 as a result of the shooting of the film “The Constant Gardener” (starring Ralph Fiennes and Rachel Weisz) which was mainly filmed in Kenya. The purpose of the CGT is to support and build educational institutions and sanitary installations in the towns, villages and regions in which the film was set.
The Strellson “We are Africa!” collection will be available from March 2010 in specialist shops internationally and in Strellson monostores.
Kreuzlingen, December 2009 - Strellson, the Swiss international fashion and lifestyle company, is presenting its new Spring/Summer collection and its new image campaign on the Apple iPhone.
Before the new collection and image campaign are presented to the general public, iPhone users will have the unique opportunity to experience the new collection and the image campaign in an optimised iPhone version, after opening the Strellson web site, www.strellson.com The user can navigate through the newest trends in the collection in the usual iPhone-manner and find inspiration there. In addition to the preview of the collection and the campaign, general information about the company and its history have been included.
The iPhone web application was designed and implemented by the Munich multimedia agency coma2 e-branding, www.coma2.com, which is also responsible for the whole development and servicing of the Strellson, windsor. and Holy Fashion Group web sites.
As well as the iPhone, Strellson uses other modern Web 2.0 services, such as Facebook, to make contact and enter into dialogue with the target group.
www.strellson.com
www.facebook.com/strellson
Kreuzlingen, August 2009. – Strellson, the Swiss international fashion and lifestyle company, opened a Strellson Premium store in Axento, in Luxembourg, at the beginning of July. This will be followed in mid-August by a Strellson Sportswear store in the Mega Belaya Dacha Mall in Moscow, and a Strellson Sportswear store in the “Europa” shopping centre in Yekaterinburg.
In the Moscow Mega Belaya Dacha Mall, which was awarded the prize “The best Mall of Moscow 2008” by the jury of the Commercial Real Estate Awards, Strellson will be presenting itself for the first time on the Russian market with the new brand and store concept. The brand will display the whole world of Strellson Sportswear, beginning with clothing, and going on through shoes and bags all the way to underwear.
A Strellson Sportswear store will be opened in mid-August in the “Europa” shopping complex, situated in the historic quarter of Yekaterinburg. Here the customer will find the complete product range of Strellson Sportswear in the central pedestrianised trading street.
The new Strellson Premium store in Axento, Luxembourg, has been open since the beginning of July. Situated opposite the Auchan Shopping Centre, the prestigious new Axento building is the new address for shopping in the heart of Luxembourg's finance and economics quarter, Kirchberg. The new Strellson store stocks the complete Strellson Premium collection, Strellson shoes, underwear and accessories.
As in all the Strellson Monostores which are currently opening, the design of the stores was developed with reference to both the brand philosophy and the demands of the space. The urbanity of the city is reflected in the shop by means of large concrete slabs fixed to the walls and floors. The language of the shapes and the materials in the space is like the Strellson man: clear, expressive and modern. The brown fitments in the Strellson Premium shop and the white glossy fittings in the Strellson Sportswear shop are in contrast to the rough walls.
Strellson Sportswear Shop
Trade Center MEGA Belaya Dacha (Building 2)
Premisis 3114
RUS-Moscow
phone: +7 495 7214936
Opening hours: 10:00 – 22:00 daily
Strellson Sportswear Shop
Einkaufszentrum Europa
Lenina Strasse 25
RUS-Yekaterinburg
Opening hours: 10:00 – 22:00 daily
Strellson Premium Store
AXENTO
44, Avenue J.F. Kennedy
L-2540 Luxemburg-Kirchberg
phone: +352 26 09 43 34
Opening hours:
Monday to Friday 10 am to 7 pm
Saturday 10 am to 6 pm
Strellson, the Swiss international fashion and lifestyle company, is presenting its new Autumn/Winter collection and its new image campaign for the first time exclusively on the Apple iPhone.
Two weeks before the new collection and image campaign are presented to the general public, iPhone users will have the unique opportunity to experience the new collection and the image campaign in an optimised iPhone version, after opening the Strellson web site, www.strellson.com The user can navigate through the newest trends in the collection in the usual iPhone-manner and find inspiration there. In addition to the preview of the collection and the campaign, general information about the company and its history have been included.
The new iPhone web application was designed and implemented by the Munich multimedia agency coma2 e-branding, www.coma2.com, which is also responsible for the whole development and servicing of the Strellson, windsor. and Holy Fashion Group web sites.
As well as the iPhone, Strellson uses other modern Web 2.0 services, such as Facebook, to make contact and enter into dialogue with the target group.
www.strellson.com
www.facebook.com/strellson
Kreuzlingen, February 2009. – Within the framework of the Spring/Summer 2009 collection, the Swiss fashion and lifestyle company Strellson will be launching a collection with images from the work of the internationally famous pop artist Mel Ramos. The painter, who now lives in Oakland near San Francisco, has painted two pictures of pin-up girls in his typical style, exclusively for Strellson, and has integrated the brands and products very clearly in the images as a whole. This is the first time that a fashion company and one of the last pop artists still painting have cooperated in this way. The collection, which was developed around the two Strellson images, is a homage to Mel Ramos.
The two images are found either complete or in variations as a print on different styles in the Strellson sportswear collection: starting with jackets and jeans, then by way of sweatshirts, shirts and T-shirts to bags and shoes. Accessories such as scarves, cufflinks and chains complete the collection. In addition to the two paintings, quotations from earlier work and portraits by Mel Ramos are also used as prints.
The colours in the “Mel Ramos Collection” are inspired by the most important phase of pop Art, the 1960s to 1980s. Depending on the delivery date, strong colours like Saxony Blue, Burned Orange, Raspberry Pink, Sunflower, Green and Purple form a contrast to the subdued basic colours of the collection.
Limited editions of a leather jacket and of two specially packed high-quality T-shirts showing the two images specially painted for Strellson will be the highlights of the collection.
The “Mel Ramos Collection” will be available from Strellson Sportswear from March 2009 in specialised shops internationally, in Strellson monostores and in the Strellson Online-Shop at www.strellsonshop.com.
Kreuzlingen, October 2008. – With “No 1 The Strellson Magazine” Issue 2, the Swiss fashion and lifestyle company Strellson presents the second edition of the newspaper which appeared for the first time in 2007. Once again the paper reflects the world of Strellson and its target group in its artistic and photographic standards.
The Strellson Magazine is a journey through countries in which the brand and its target group live and move. Both can be recognised in everything that is done, thought and said – whether it's in Japan, in the USA, in Senegal or in Switzerland. The magazine shows strong, unmistakable personalities in their daily surroundings, and demonstrates the differences as well as the similarities in their worlds. Emotions are communicated by means of pictures and texts that are authentic and expressive, varied and individual, lively and modern. The clear language of the pictures, with their surprising images, is complemented by expressive texts with a personal background.
High-quality sequences of photographs of a documentary character alternate with interviews which also demonstrate the artistic standard of the paper, with interesting statistics about the small Alpine country, and exciting stories to inspire the readers, or make them think, or smile.
In the subject-matter, the emphasis moves from the striving for change, via the global thinking of a new generation, to awareness of one's own tradition and appreciation of art and culture.The pictures were taken by well-known photographers such as Tyler Hicks or Masaru Tatsuki, but also by younger talents like Maximilian Rossner of Munich.
With the second edition of “No 1 The Strellson Magazine” Strellson carries on with the form of communication that is typical of the brand and speaks directly to the target group. The Swiss company has been developing its internationally successful advertising campaign according to this concept for several years now.
“No 1 The Strellson Magazine” Issue 2 will be available immediately in selected kiosks and book shops and in Strellson shop-in-shops and monostores all over Europe.
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Kreuzlingen, October 2008. – At the beginning of October 2008 Strellson, the Swiss international fashion and lifestyle company opened the first Strellson Monostore in the Swiss capital Berne. In the new leisure and shopping centre “Westside”, designed by Daniel Libeskind, Strellson is presenting itself for the first time in a monostore in its own home market.
The store, run by their franchise partner “Herren Globus“ opened its doors for the first time on 8. October. Over an area of about 200 m2 the label is showing the whole world of Strellson Premium and Strellson Sportswear, starting with clothing and going on through shoes and bags to underwear, beachwear and socks.
As in all the Strellson Monostores which are being opened at this time in China, Russia, Belgium, the Netherlands and Austria, among other places, the design of the store was developed taking into account the brand philosophy as well as the demands of the space. The urbanity of the city is reflected in the shop in large concrete slabs which are fixed to the walls and floors . The language of the shapes and the materials used in the space are like the Strellson man: clear, expressive and modern. The rough walls are contrasted with brown shop fittings in the Strellson Premium area, and with white glossy fitments in the Strellson Sportswear section.
The concept for the store in Berne was developed in collaboration with “Blocher Blocher Shops“ (Stuttgart). The work was carried out by Konrad Knoblauch GmbH (Markdorf).
Strellson Store
Westside Bern
Gilberte-de-Courgenay-Platz 4
CH – 3027 Bern
Tel.: +41-58-576 47 00
Fax: +41-58-576 47 48
Opening hours:
Monday – Thursday 9 am – 8 pm
Friday 9 am – 10 pm
Saturday 8 am – 5 pm
Kreuzlingen, August 2008. – Strellson, the Swiss international fashion and lifestyle company, will be opening a monostore in Graz, in Austria, at the end of August, and in September the first Strellson Premium monostore in the hip Belgian city of Antwerp.
The store in the Graz Shopping City, which will be run with a franchise partner, will open its doors on August 21st and will be the first Strellson monostore in Austria. It will sell Strellson Premium and Strellson sportswear products. Strellson shoes and accessories will complete the range in the Graz store.
In the first Belgian Strellson monostore the Swiss label will be introduced from the middle of September in the fashion centre Antwerp. Here the customer will find the complete Strellson Premium product range, starting with clothing and going on through shoes, bags and underwear to eyewear. The Antwerp store will be run in collaboration with a franchise partner, with whom the opening of a Strellson Premium store in Amsterdam is also planned for February 2009.The design of both stores was developed taking into account the brand philosophy and the demands of the space. The urban aspect is reflected in the shops by means of large concrete slabs on the walls and floor. The language of the shapes, and the material used in the space are like the Strellson man: clear, expressive and modern. The brown shop fittings of the Strellson Premium area, and white, glossy fitments in the Strellson sportswear department contrast with the rough walls.
The concepts for both monostores were developed in collaboration with “Blocher Blocher Shops” (Stuttgart). The work was carried out by Konrad Knoblauch GmbH (Markdorf).
Strellson Store
Shoppingcity Seiersberg 1
8055 Seiersberg / Graz
Austria
Tel.: +43-(0)316-24 22 90
Opening hours:
Monday – Friday: 9 am – 7:30 pm
Saturday: 9 am – 6 pm
Strellson Premium Store
Nationalestraat 14
2000 Antwerp
Belgium
Kreuzlingen, April 2008. In March this year Strellson, the Swiss international fashion and lifestyle company, will open the first Strellson Swiss Cross store to be under its own management, in Münzstrasse, in the fashionable centre of Berlin. This is the second Strellson Swiss Cross store in Germany, after the one at Munich Airport, which is run with a partner.
Over an area of about 150 m2 the Swiss brand will present the complete product range of the sportswear line Strellson Swiss Cross, from clothing, to shoes and bags, and glasses.
The design of the store was developed in accordance with the brand philosophy and the demands of the space. The urbanity of the town is reflected in the shop by large concrete slabs fixed to the walls and floor. The shapes and the material in the space are like the Swiss Cross man: clear, expressive and rough. The white highly-polished fittings of the store contrast with the rough walls. In addition, a lounge area with an Espresso Bar invites customers to relax while they are shopping.
Strellson's new shop concept is realised for the first time in the Strellson Swiss Cross Berlin store. It was developed in cooperation with “Blocher Blocher Shops” (Stuttgart) and the work was carried out by Konrad Knoblauch GmbH (Markdorf).
The opening of the monostore in Berlin is a continuation of Strellson's successful expansion. In addition to this shop there are already 29 Strellson monostores in other countries, for example in France, Russia, the Netherlands and the United Arab Emirates. Further store openings are planned in China in 2008.
Strellson Swiss Cross Store Tel.: +49-(0)30-247 240 42
Münzstrasse 8 Fax: +49-(0)30-278 903 61
10178 Berlin E-Mail: store.berlin@strellson.com
Deutschland
Opening times: Monday – Saturday 11 a.m. – 8 p.m.
Kreuzlingen, February 2008 – To tie in with this year's European Football Championship in Switzerland and Austria, Strellson Swiss Cross presents the Championship Collection:
a small collection inspired by football, which includes polo shirts, T-shirts, jackets and trousers, as well as accessories like belts and baseball caps.
To encourage sales Strellson is offering retailers a promotional package containing the original Strellson table football game, footballs and whistles, and posters for the shop. The package also contains mailing cards with which retailers can inform their customers of Strellson's Swiss Cross Championship campaign and the competition associated with it. Every retailer who takes part can hold a raffle, with an original Strellson table football game as the main prize. So after every European Championship game families and friends can blow the whistle for a rematch. From April 2008 the Original Strellson table football game will also be available from the Strellson Online-Shop at www.strellsonshop.com.The promotional package will be supplied to traders in mid-April, at the same time as the Championship Collection.
Kreuzlingen, September 2007. – Strellson, the Swiss fashion and lifestyle label, presents “No 1 The Strellson Magazine”, the first edition of its very own newspaper. “No 1 The Strellson Magazine”: a paper that will catch everyone's eye because of its high-quality photographs and its special format.
On its 72 pages it depicts the world in which the Strellson target group lives, in photo sequences covering several pages. Expressive pictures and texts show authentically how Strellson and all those who work with the label see the world. The contents are shown in an unusual way which emphasises the method of communication that is typical of the brand. Strellson gives the brand name a visual form with “No 1 The Strellson Magazine” and in this way strikes out on a new path of communication. The target group is approached directly in a modern, innovative and lively way. With this very special project Strellson demonstrates yet again its creativity in the field of marketing, and continues its successful form of communication.
The main focus of the paper is the unique large-format photographs, which are complemented by short succinct texts. The art of photography is combined with Strellson fashion, emotions are stirred and the reader acquires a feeling for the world of Strellson and the attitudes of the target group. In five sequences of pictures, moments are caught which make the standpoint of the brand clear - in the particular, individual imagery which is so characteristic of Strellson. The pictures were taken in the USA, Kenya and Switzerland by famous photographers like Matthias Ziegler, for example, but also by promising newcomers like Maximilian Rossner. Double-page spreads with pictures and texts which attract attention and subtly demand something make the reader think, or even smile, and create a link between the photos in the paper.
“No 1 The Strellson Magazine” will appear once a year in future and will be available from September 2007 in selected kiosks and bookshops, and also in Strellson Shop-in-Shops and monostores throughout Europe.
Kreuzlingen, August 2007. - Strellson, the Swiss fashion and lifestyle label, presents a further development of the legendary Swiss Cross Original Jacket: the Swiss Cross Reloaded Jacket. An outdoor jacket with an authentic look for the cold, wet days in the coming autumn and winter.
A striking feature of this high-tech nylon jacket is the fact that the colour does not rub off onto other fabrics. It is also particularly wind- and water-repellent. The woollen inner lining made of a replica of the Swiss army blanket keeps the wearer warm. The black army knife, which is secured inside the jacket by a metal chain, and the removable bag on the tie-belt are useful for genuine fans of the outdoors. And all those who would like to wear the jacket on warmer days in the spring too can simply take out the inner lining.
The Strellson Swiss Cross Reloaded Jacket is available immediately in four colours in high-class specialist shops.
Strellson AG and EganaGoldpfeil Europe (Holdings) GmbH are the new equal partners of JOOP! GmbH. Hamburg, May 2007. - JOOP! GmbH, Hamburg (Germany), has sold the brand rights of Cosmetics/Fragrance to Coty B.V. Haarlem (Netherlands), a subsidiary of Coty Inc. (NY). Until now Coty Inc. has been a licensee of JOOP! Cosmetics/Fragrance and a shareholder in JOOP! GmbH, along with Strellson AG, Kreuzlingen (Switzerland), and EganaGoldpfeil Europe (Holdings) GmbH, Offenbach am Main (Germany). Following the takeover of the cosmetics and fragrance areas, Coty Inc. has transferred the shares to the two previous shareholders – Strellson and EganaGoldpfeil – making them equal partners of JOOP! GmbH in Hamburg.In future Strellson AG (via Windsor GmbH in Bielefeld, Germany) and EganaGoldpfeil Europe (Holdings) GmbH will consolidate their sales and brand activities, with the aim of successfully developing the JOOP! brand further and marketing it internationally. In the framework of a consortium agreement the partners have also agreed to plan their brand and sales strategies together fully in future.
Kreuzlingen / St. Moritz, January 2007. – At the Polo World Cup on Snow in St. Moritz, the best polo players in the world compete to provide the spectators with a special kind of show, and to battle for the coveted Cartier-Trophy.The high-quality polo shirts worn by the Cartier, Brioni, Maybach und Julius Bär teams were manufactured by the international men’s fashion label Strellson in a limited edition.
The 23rd Polo World Cup on Snow took place from Thursday 25th to Sunday 28th January on the frozen St. Moritz Lake. The tournament is part of the so-called Polo World Tour. There is no other place in the world where polo, fashion, society and glamour are so perfectly mixed as in this select holiday resort. The European jet set mingle here with oriental princes and local polo enthusiasts to form an informal fan club which makes the frozen lake its stage.
The international fashion label Strellson was commissioned to supply all the teams exclusively with its famous, sought-after polo shirts. It is not only the quality of the material of the team shirt which is admired, all the embroidery, appliqués, badges and prints meet the highest standards. The shirt was produced in a limited edition and can only be obtained from www.poloshop.ch or “Ender Sport” in St. Moritz, a trading partner of Strellson.
As the exclusive outfitter, Strellson had its own Strellson Trophy, for which the Maybach team competed against Brioni on Friday 26th January. The trophy was presented to the winners by Vivian Holy, the daughter of Strellson’s owner, Jochen Holy. Both teams also received the popular Strellson White Eagle sportswear jacket and a Strellson mountain sledge.
Kreuzlingen, January 2007. – In spring/summer 2007 Strellson will bring out a “must- have” par excellence: the outdoor “Black Jacket” featuring a carbon coating. Normally found only in automotive, aerospace or sports applications, this special material has a unique, sensational look. Besides its great appearance, the carbon also makes the fabric slightly water repellent and gives it enhanced rubbing fastness.
The slim-line jacket with kidskin trims is no problem to machine wash at home. Thanks to the carbon coating, it does not fade further through the laundering and its unique look is preserved.
The “Black Jacket” from Strellson will go on offer at specialist outlets from January 2007, flanked by a dedicated advertising campaign in international lifestyle magazines, business journals and major daily newspapers.
Kreuzlingen, January 2007. – Strellson, the international fashion and lifestyle company is granting a licence to the Müller & Meirer Lederwarenfabrik GmbH in Kirn, Germany, to make shoes and accessories. Strellson’s product portfolio will thus be enlarged to include shoes, bags and luggage, and also small leather goods. The collaboration begins on 1 Januar2007 with the production of the spring/summer 2008 collection. The collections will be created in close cooperation between the design team of Müller & Meirer and the Strellson product management, and will match the Strellson fashion collection. There will be two lines in the shoe and accessory collection, in keeping with the Strellson Premium und Strellson Swiss Cross ranges. The collections will be marketed by an independent sales team of Müller & Meirer.The Strellson shoe and accessory collection developed with Müller & Meirer will be presented to the international fashion trade for the first time at the international trade fairs in autumn 2007. They will be in the shops from the spring/summer 2008 season.
Kreuzlingen, November 2006. – Strellson, the international fashion and lifestyle company, is allocating a licence for eyewear to Estede GmbH in Thening, Austria, and thus expanding its product portfolio to include sunglasses and frames for corrective glasses. The collaboration will begin with the production of the Autumn/Winter 2007 collection, which will be presented to international specialist suppliers for the first time at the MIDO in Milan in May 2007. Strellson glasses will be in the shops from August 2007. The collection, which like the textile collection is divided into the two lines, Strellson Premium and Strellson Swiss Cross, is being created by a design team at Estede in close collaboration with the Strellson product managers, and will tie in with the fashion themes. A collection will comprise 15 to 20 models altogether, and consist of 50% sunglasses and 50% frames for corrective glasses. As with the Strellson fashion collections, there will be an autumn/winter and a spring/summer collection.The Strellson glasses collection will be sold by Estede’s own sales department, by distributors and sales representatives. The emphasis will be on Central Europe, but all other countries in which Strellson is available will also be served. Strellson eyewear will in addition be exhibited at the important international trade fairs MIDO (Milan) and SILMO (Paris), and at regional fairs along with local partners.
Strellson eyewear will be available from opticians. In addition to this, the sunglasses will also be offered in the Strellson Shop-in-Shops and Monostores. The recommended retail price will be between 120.00 € and 220.00 €, depending on the model and the material.
This autumn Strellson, the Swiss-based international fashion and lifestyle company, is opening some 40 shop-in-shops and monostores, continuing to successfully push the boundaries of its global expansion. Austria will see the largest expansion of sales area where the existing shops at “Steffl” (Vienna) and “Kastner & Oehler” (Graz) will be joined at the beginning of October 2006 by a Strellson Premium and a Strellson Swiss Cross Shop at “Peek & Cloppenburg” on the Mariahilferstrasse in Vienna. At the same time nine Strellson Swiss Cross Shops will start business at “Sport Eybl”: two shops in Vienna and one each in Salzburg, Linz, Graz, Wels, Pasching, Vösendorf and Bergheim. Strellson is also expanding strongly on the German market. At “Pohland” the Swiss company opened a 40 m2 Strellson Swiss Cross Shop in Krefeld in September and a 80 m2 Strellson Premium Shop in the Frankfurter Haus on the “Zeil”, Frankfurt’s main shopping street. Following the refurbishment of “Lust for Life” in Aachen and its re-opening on 1 September 2006, Strellson presents Premium and Strellson Swiss Cross Shop spaces in a top location. Furthermore, between July and August, Strellson opened further sales areas at “Wöhrl” (Ingolstadt, Ulm), “Breuninger” (Stuttgart, Freiburg, Sindelfingen and Reutlingen), “Robert Ley” (Herzogenrath), “Schulze” in Siegen and “Hövel” in Kerpen.In Switzerland Strellson is opening a 40 m2 Strellson Premium Shop at “Von Daeniken” in Brugg and a Strellson Swiss Cross Shop at “44 forty four men & women store” in Oftringen.
Strellson’s pursuit of international expansion is also ongoing in the monostore sector. In October, in collaboration with franchise partners, a store with an area of 300 m2 will open in Cairo (Egypt), as well as stores in St. Petersburg, Kazan and Ekaterinburg (Russia). A Strellson store in Breda (Netherlands) already opened its doors at the beginning of September.
Strellson, the international fashion and lifestyle brand, will present three innovative new products in autumn/winter 2006: a sports jacket and a suit in the Premium Line range, and a jacket in the Swiss Cross collection.
As a part of the “Boulevard St Germain” fashion theme, Strellson will show the “Laurence Jacket”, a casual sports jacket with a vintage look. It acquires this look by means of the special “diamond washed” process, which also ensures a soft feel.
For business appointments, the “Manhattan Suit” is ideal, a modern, slim-fit glen check suit with slanting patch pockets. The high-quality material, Super 100 flannel, ensures a soft feel and is very pleasant to wear.
Whether it’s shopping in town or going for a cycle ride with friends, the Strellson Swiss Cross “Defender Jacket” is the perfect autumn companion. This military-look outdoor jacket is given its authentic washed appearance by washing with lava stones. A detachable woollen lining and a collar of cosy teddy-bear fur make this jacket a real must-have in the coming autumn/winter.
As a further development of the successful Swiss Cross jacket, Strellson now presents the WHITE EAGLE collection, a compact range for the high season to complement the Autumn/Winter 2006 collection. The collection was named after a battalion of the Swiss Mountain Soldiers.
The main feature of the WHITE EAGLE collection is a jacket whose lining consists of a replica of a white army blanket. Only officers of the Swiss Mountain Soldiers have these white blankets, and they cannot be bought anywhere. Moreover, the outside of the jacket is made of a new material in which the background shines faintly through, as a result of a special washing process. An original detail of the jacket is a white officer’s knife made by Victorinox, which is fastened to the inside of the jacket with a metal chain.
In addition to the jacket, the collection consists of knitwear, cargo trousers, jeans, sports shirts and also a sports jacket with military details. The colour of the army blanket, white with a red stripe, sets the tone here too, as regards colour. All parts of the collection are labelled with the Strellson Swiss Cross original logo with its laurel wreath, which can be found as a badge, as a print, or embroidered on the garments.
The collection will be in specialist shops from October 2006, and sales will be supported by innovative PoS measures – among other things, an original Swiss sledge with Strellson Swiss Cross branding will be raffled.
Just in time for the World Cup 2006 in Germany, the Swiss fashion label Strellson is presenting a unique and exceptional promotion: every shopkeeper who takes part in the promotion can raffle an original table football set with Strellson Swiss Cross branding among his customers.
Under the motto ‘come in, play, win’, Strellson customers can take part in the raffle either with an invitation they have received in a mail-shot or with cards they can fill in at the shop. During the period of the promotion, which goes on until the end of May, the table football games will be available for an exciting contest in the shops.
The aim of the promotion is on the one hand to bring more people into the Strellson sales areas, and thus support the shopkeeper, and on the other hand to make an original table football set available for skilful games at home, just in time for the greatest football event of the year. So after every world cup match the whistle will go for another game at home.
Strellson, the Swiss fashion and lifestyle company, continues its successful and well-known campaign, in which men of the “New Generation” are portrayed, with its Autumn/Winter 2006 image campaign. This time, the two “modern heroes” Greg Paine (a writer from Tokyo) and Stephane Olivier (an artist from Paris) were photographed by Matt Jones in the urbane surroundings of the trend metropolis New York in a journalistic style. The two models are ideal embodiments of the typical Strellson style: international, dynamic, attractive und authentic.The four advertisements (three for Strellson Premium and one for Strellson Swiss Cross) will be seen in international fashion, lifestyle, and news magazines from August onwards.
The campaign was created in co-operation with the Munich advertising agency Inkcorporated. The Creative Director is Claudia Jäh; in-house Senka Stütz, Head of Advertising & Communications Strellson, is responsible for the campaign. The media agency is Media Relations, Munich.
Have a fashionable summer with cool Cuban rhythms and flair! With Strellson’s “Havana Affairs” collection for Strellson Swiss Cross and Strellson Premium.
With a Cuba Libre in your hand, enjoy the colourful activity on the beach, casually dressed in Strellson Swiss Cross sportswear: shirts, polo shirts, cargo trousers and Bermudas. Strellson Swiss Cross shows Cuban life. Authentic in form, quality, colours and details. Prints and patterns, which are a consistent feature of the collection, give this fashion theme the genuine feel of life on the beaches of Cuba.
The smart chic of the Strellson Premium Line conveys the typical atmosphere of a Havana lounge. Fine washed cotton and linen fabrics, and soft smooth silhouettes in sports jackets, trousers and shirts which are shaped to the body yet casual. Here too the warm colours of Cuba predominate, as well as a lot of white, pastel shades, and prints.
Let the summer come! With Strellson’s „Havana Affairs“.
In order to extend the brand’s presence and reinforce its international reputation, two new shops have been opened in April, one in Madrid at “El Corte Ingles” and the other at Munich Airport. Strellson Swiss Cross at El Corte Ingles: From now on Strellson is represented in “Castellana”, the flagship store of the largest Spanish chain of department stores, El Corte Ingles, with a shop within a shop, selling the sportswear range “Strellson Swiss Cross”. Right in the centre of Madrid, over an area of about 30 m2 on the 5th floor, Strellson is showing the complete range of jeans, knitwear, jackets, polo shirts, shirts, belts and accessories. After many new shops internationally, this is the first Strellson Swiss Cross shop in Spain. Further Spanish outlets are planned. Address: El Corte Ingles, Raimundo Fernandez Villaverde 76, MadridStrellson Monostore at Munich Airport: Following international monostores in Paris, Dubai and Teheran, the first Strellson monostore in the German-speaking area was opened in April at Munich Airport. In the very busy central area, the traveller can find the best of the two collections, Strellson Premium and Strellson Swiss Cross, in a shop covering 40 m2.
The shop was officially opened on April 8th with an event in collaboration with the men’s magazine Playboy. Three ‘playmates’ represented Playboy magazine and were available for souvenir photos. A huge success, which ensured many visitors in the central area of the airport!
In collaboration with a French trading partner, Claude Bentata, Strellson opened their first monostore in Paris, the fashion metropolis, this month. This is the twelfth monostore in a row that Strellson has opened with partners from the retail trade. Dubai, Moscow and Amman among others were the precursors, and were important milestones in the Strellson success story. Fashion excites people and fashion needs a platform. In order to present the Strellson fashion world and the brand competently, it is essential for the company to have its own spaces. In the new monostore in Paris, the two product lines Premium (ready-to-wear) and Swiss Cross (sportswear) are skilfully presented together.The shop design in steel, black wood and glass, with a grey slate floor, sets off the clear concept of the business and ready-to-wear collections of Strellson Premium.
For the presentation of the Swiss Cross sportswear, white acrylic glass, lit from within, is generously used, along with stainless steel.
For VIP customers a special shopping area has been created at the back of the shop. Here Strellson man can count on receiving styling advice and special service, undisturbed, in a personal club atmosphere, with a bar and plasma display.
Further shops of this kind are planned world-wide.
Address: Strellson Monostore, 71, Avenue de Villiers, 75017 Paris
From now on, the companies Strellson AG and Windsor GmbH will be united under a single organisational structure. Under the roof of the Holy Textile Group, the companies Strellson AG and Windsor GmbH will henceforward operate as one company with two locations. The Holy Textile Group, with the brands Strellson, Strellson Swiss Cross, JOOP! men, JOOP! Jeans (ladies‘ and men‘s), Windsor Men, Windsor Women and Tommy Hilfiger Tailored Clothing, is taking the opportunity – amid a much changed textile market - to lay the foundations for profitable future growth, with a new organisational structure and an overall Group management. The Group management, consisting of Mr. Reiner Pichler – Chairman and Group CEO, Mr. Franz Heppler – Group CFO in charge of Personnel, Finance and IT and Mr. Josef Frei – Group COO in charge of Logistics, Purchasing and Production, will work for both companies to the same extent and with the same responsibility.The individual brands continue to be managed at local level by the responsible executives. In the case of Windsor GmbH in Bielefeld, these are Mr. Holger Rosellen for Windsor.women, Mr. Michael Horst for JOOP! Men and JOOP! Jeans (ladies‘ and men‘s) and Dr. Sebastian Potyka for commerce and logistics.
At Strellson AG in Kreuzlingen, Mr. Thomas Jaeger will have overall responsibility for the Strellson brand, while Mr. Matthias Mey will be in charge of Windsor Men and Mr. Torsten Müller in charge of Tommy Hilfiger Tailored Clothing.
All brands of the Holy Textile Group, will conclude the year 2005 with a welcome turnover boost. The advance sales for Spring/Summer 2006 increased by a two-digit figure on the previous year.
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Strellson presents the “Rolling Style – White Edition”.
Strellson goes travelling with the new “Travel Style” collection
Strellson D.STRICT – People, not buildings, make a town magical
Strellson opens its first flagship store in Germany
Strellson and windsor. supply the Vitali and Wladimir Klitschko wardrobe
Strellson meets Bianchi: "The Rolling Style"
Fashion meets Art: The Mel Ramos Collection 2011
Strellson Sportswear goes Tape Art.
The Summer Special: Strellson Sportswear Polo Shirts.
Strellson opens a monostore in Cracow
New: Strellson TV-Channel on YouTube.
Strellson Sportswear presents the "We are Africa!" collection.
Strellson presents the new collection on iPhone.
Strellson opens Monostores in Moscow, Yekaterinburg and Luxembourg.
Strellson presents the new collection in advance exclusively on iPhone.
Fashion meets art: Strellson Sportswear Mel Ramos collection
“No 1 The Strellson Magazine”. Issue 2. The Strellson Newspaper.
Strellson opens its first Monostore in Switzerland
Strellson opens monostores in Graz and Antwerp
Strellson opens a store of its own for the first time, in Berlin
Strellson Swiss Cross Championship Collection
“No 1 The Strellson Magazine”. The Strellson newspaper
Product highlight Strellson Swiss Cross Reloaded Jacket
JOOP! GmbH Hamburg sells its cosmetics brand to Coty
Strellson exclusive outfitter of the Polo World Cup 2007 in St. Moritz
Product highlight BLACK JACKET
Strellson grants a licence for shoes and accessories
Strellson allocates a licence for eyewear
Strellson expands worldwide
Strellson Product campaign Fall/Winter 2006
Strellson Swiss Cross WHITE EAGLE Collection
Let's kick together
Strellson Image campaign Fall/Winter 2006
Havana Affairs: the summer collection
Strellson opens new shops
Strellson Monostore Opening in Paris
The Holy Fashion Group and its new structure
Strellson presents the “Rolling Style – White Edition”.
Strellson goes travelling with the new “Travel Style” collection
Strellson D.STRICT – People, not buildings, make a town magical
Strellson opens its first flagship store in Germany
Strellson and windsor. supply the Vitali and Wladimir Klitschko wardrobe
Strellson meets Bianchi: "The Rolling Style"
Fashion meets Art: The Mel Ramos Collection 2011
Strellson Sportswear goes Tape Art.
The Summer Special: Strellson Sportswear Polo Shirts.
Strellson opens a monostore in Cracow
New: Strellson TV-Channel on YouTube.
Strellson Sportswear presents the "We are Africa!" collection.
Strellson presents the new collection exclusively on iPhone.
Strellson opens Monostores in Moscow, Yekaterinburg and Luxembourg.
Strellson presents the new collection in advance exclusively on iPhone.
Fashion meets art: Strellson Sportswear Mel Ramos collection
“No 1 The Strellson Magazine”. Issue 2. The Strellson Newspaper.
Strellson opens its first Monostore in Switzerland
Strellson opens monostores in Graz and Antwerp
Strellson opens a store of its own for the first time, in Berlin
Strellson Swiss Cross Championship Collection
“No 1 The Strellson Magazine”. The Strellson newspaper
Product highlight Strellson Swiss Cross Reloaded Jacket
JOOP! GmbH Hamburg sells its cosmetics brand to Coty
Strellson is the exclusive outfitter of the Polo World Cup 2007 in St. Moritz
Product highlight BLACK JACKET
Strellson grants a licence for shoes and accessories
Strellson allocates a licence for eyewear
Strellson expands worldwide with shop-in-shops und monostores
Strellson Product campaign Fall/Winter 2006
Strellson Swiss Cross WHITE EAGLE Collection
Let's kick together
Strellson Image campaign Fall/Winter 2006
Havana Affairs: the summer collection
Strellson opens new shops
Strellson Monostore Opening in Paris
The Holy Fashion Group and its new structure
Kreuzlingen, March 2011. – Strellson, the Swiss international fashion and lifestyle company, presents a special collection for the globetrotters and cosmopolitans of today. The “Travel Style” collection has been designed by Strellson as the perfect look for the man of the world. Wherever he goes, the smart modern outfits are reliable companions which he will not want to be without. The “New Global Generation” is conquering the world with individual style. Men in fashionable jobs travel all round the globe and display a sophisticated and self-confident personality, which is emphasised by their clothing. Jacket & Trousers The “Travel Style” broken suit unites design, quality and comfort. The tightly-wound pure woollen yarn along with the high-quality workmanship ensure that there are no creases even after a long-haul flight. - triple-twisted yarn - three-dimensional structure - natural stretch Shirt With the “Travel Style” shirt even ironing shirts becomes a pleasure. Because of the special structure of the fabric, the Strellson man can take taxi rides, meetings and business meals in his stride without his shirt getting creased. - easy iron finish Tie The successful business man's most important accessory is his tie. The stain-resistant finish means that no coffee or red wine stain can spoil its silky sheen. - elastic and hydrophilic - moisture is taken away without being absorbed by the fabric T-Shirt For a casual brunch the style-conscious business man chooses a Swiss cotton T-Shirt to wear with his “Traveller” broken suit. The breathable shirts look good with a V-neck or round neck in a sporty design. Weekender A trip to New York, a conference in Hong Kong or an event in Sao Paulo - with the practical Weekender the cosmopolitan of today is ideally equipped. The spacious leather bag provides enough room for important documents or the most essential garments. Mobile phone, wallet and keys can quickly be stowed away in the two outer pockets or the zipped compartment on the front. The adjustable, detachable shoulder straps make the bag easy to carry. - tumbled cowhide - spacious main compartment - side pockets - zipped compartment at the back - detachable, adjustable shoulder straps - two carrying handles Travel Bag The “Travel Bag” is impressive not only on account of its generously designed inner space, which has enough room for the “Travel Style” broken suit, but also because of its padded laptop compartment. The fashion-conscious globetrotter carries his leather bag either casually over his shoulder or smartly by the handles. - tumbled cowhide - generously designed inner compartment with - luggage straps and enough room for the broken suit - padded laptop compartment - zipped pocket on the front - detachable adjustable shoulder strap - two carrying handles With the new “Travel Style” collection every trip is an adventure. The Strellson “Travel Style” collection will be available from autumn 2011.
Kreuzlingen, April 2010. –In mid-March Strellson, the Swiss international fashion and lifestyle company, opened its monostore in Cracow and with that the first of ten monostores planned in Poland. In the ECE Centre in Cracow both the Strellson Premium and Strellson Sportswear collections will be sold. The monostore in Cracow therefore joins the list of Strellson monostores which have been opened recently in China, Russia, France and the Netherlands, among other places. Further store openings have been agreed for winter 2010 in Warsaw and Gdansk. The Galeria Krakowska, an ECE project, with its central position near the old town, and its modern architecture, is the ideal place for the Strellson store. The design of the shop, as in all the other Strellson stores, keeps to the clear, functional Strellson architectural style. It conveys the consistent and unalterable impression of the Strellson brand and its products.
Kreuzlingen, February 2010. – Strellson, the Swiss international fashion and lifestyle company, can be seen on YouTube from now on with Strellson TV. On YouTube, the largest video portal in the world, with about a billion videos watched per day, the end-consumer can get a better understanding of the world of Strellson by means of films. As well as videos of our collections, films portraying our image are shown, and in future there will be specials about events. www.youtube.com/strellsontv
Kreuzlingen, October 2008. – At the beginning of October 2008 Strellson, the Swiss international fashion and lifestyle company opened the first Strellson Monostore in the Swiss capital Berne. In the new leisure and shopping centre “Westside”, designed by Daniel Libeskind, Strellson is presenting itself for the first time in a monostore in its own home market.
The store, run by their franchise partner “Herren Globus“ opened its doors for the first time on 8. October. Over an area of about 200 m2 the label is showing the whole world of Strellson Premium and Strellson Sportswear, starting with clothing and going on through shoes and bags to underwear, beachwear and socks.
As in all the Strellson Monostores which are being opened at this time in China, Russia, Belgium, the Netherlands and Austria, among other places, the design of the store was developed taking into account the brand philosophy as well as the demands of the space. The urbanity of the city is reflected in the shop in large concrete slabs which are fixed to the walls and floors . The language of the shapes and the materials used in the space are like the Strellson man: clear, expressive and modern. The rough walls are contrasted with brown shop fittings in the Strellson Premium area, and with white glossy fitments in the Strellson Sportswear section.
The concept for the store in Berne was developed in collaboration with “Blocher Blocher Shops“ (Stuttgart). The work was carried out by Konrad Knoblauch GmbH (Markdorf).
Strellson Store
Westside Bern
Gilberte-de-Courgenay-Platz 4
CH – 3027 Bern
Tel.: +41-58-576 47 00
Fax: +41-58-576 47 48
Opening hours:
Monday – Thursday 9 am – 8 pm
Friday 9 am – 10 pm
Saturday 8 am – 5 pm
Kreuzlingen, August 2008. – Strellson, the Swiss international fashion and lifestyle company, will be opening a monostore in Graz, in Austria, at the end of August, and in September the first Strellson Premium monostore in the hip Belgian city of Antwerp.
The store in the Graz Shopping City, which will be run with a franchise partner, will open its doors on August 21st and will be the first Strellson monostore in Austria. It will sell Strellson Premium and Strellson sportswear products. Strellson shoes and accessories will complete the range in the Graz store.
In the first Belgian Strellson monostore the Swiss label will be introduced from the middle of September in the fashion centre Antwerp. Here the customer will find the complete Strellson Premium product range, starting with clothing and going on through shoes, bags and underwear to eyewear. The Antwerp store will be run in collaboration with a franchise partner, with whom the opening of a Strellson Premium store in Amsterdam is also planned for February 2009.
Kreuzlingen, February 2008 – To tie in with this year's European Football Championship in Switzerland and Austria, Strellson Swiss Cross presents the Championship Collection:
a small collection inspired by football, which includes polo shirts, T-shirts, jackets and trousers, as well as accessories like belts and baseball caps.
Strellson AG and EganaGoldpfeil Europe (Holdings) GmbH are the new equal partners of JOOP! GmbH. Hamburg, May 2007. - JOOP! GmbH, Hamburg (Germany), has sold the brand rights of Cosmetics/Fragrance to Coty B.V. Haarlem (Netherlands), a subsidiary of Coty Inc. (NY). Until now Coty Inc. has been a licensee of JOOP! Cosmetics/Fragrance and a shareholder in JOOP! GmbH, along with Strellson AG, Kreuzlingen (Switzerland), and EganaGoldpfeil Europe (Holdings) GmbH, Offenbach am Main (Germany). Following the takeover of the cosmetics and fragrance areas, Coty Inc. has transferred the shares to the two previous shareholders – Strellson and EganaGoldpfeil – making them equal partners of JOOP! GmbH in Hamburg.
Kreuzlingen, January 2007. – In spring/summer 2007 Strellson will bring out a “must- have” par excellence: the outdoor “Black Jacket” featuring a carbon coating. Normally found only in automotive, aerospace or sports applications, this special material has a unique, sensational look. Besides its great appearance, the carbon also makes the fabric slightly water repellent and gives it enhanced rubbing fastness.
Kreuzlingen, January 2007. – Strellson, the international fashion and lifestyle company is granting a licence to the Müller & Meirer Lederwarenfabrik GmbH in Kirn, Germany, to make shoes and accessories. Strellson’s product portfolio will thus be enlarged to include shoes, bags and luggage, and also small leather goods. The collaboration begins on 1 Januar2007 with the production of the spring/summer 2008 collection. The collections will be created in close cooperation between the design team of Müller & Meirer and the Strellson product management, and will match the Strellson fashion collection. There will be two lines in the shoe and accessory collection, in keeping with the Strellson Premium und Strellson Swiss Cross ranges. The collections will be marketed by an independent sales team of Müller & Meirer.
Kreuzlingen, November 2006. – Strellson, the international fashion and lifestyle company, is allocating a licence for eyewear to Estede GmbH in Thening, Austria, and thus expanding its product portfolio to include sunglasses and frames for corrective glasses. The collaboration will begin with the production of the Autumn/Winter 2007 collection, which will be presented to international specialist suppliers for the first time at the MIDO in Milan in May 2007. Strellson glasses will be in the shops from August 2007. The collection, which like the textile collection is divided into the two lines, Strellson Premium and Strellson Swiss Cross, is being created by a design team at Estede in close collaboration with the Strellson product managers, and will tie in with the fashion themes. A collection will comprise 15 to 20 models altogether, and consist of 50% sunglasses and 50% frames for corrective glasses. As with the Strellson fashion collections, there will be an autumn/winter and a spring/summer collection.
This autumn Strellson, the Swiss-based international fashion and lifestyle company, is opening some 40 shop-in-shops and monostores, continuing to successfully push the boundaries of its global expansion. Austria will see the largest expansion of sales area where the existing shops at “Steffl” (Vienna) and “Kastner & Oehler” (Graz) will be joined at the beginning of October 2006 by a Strellson Premium and a Strellson Swiss Cross Shop at “Peek & Cloppenburg” on the Mariahilferstrasse in Vienna. At the same time nine Strellson Swiss Cross Shops will start business at “Sport Eybl”: two shops in Vienna and one each in Salzburg, Linz, Graz, Wels, Pasching, Vösendorf and Bergheim. Strellson is also expanding strongly on the German market. At “Pohland” the Swiss company opened a 40 m2 Strellson Swiss Cross Shop in Krefeld in September and a 80 m2 Strellson Premium Shop in the Frankfurter Haus on the “Zeil”, Frankfurt’s main shopping street. Following the refurbishment of “Lust for Life” in Aachen and its re-opening on 1 September 2006, Strellson presents Premium and Strellson Swiss Cross Shop spaces in a top location. Furthermore, between July and August, Strellson opened further sales areas at “Wöhrl” (Ingolstadt, Ulm), “Breuninger” (Stuttgart, Freiburg, Sindelfingen and Reutlingen), “Robert Ley” (Herzogenrath), “Schulze” in Siegen and “Hövel” in Kerpen.
Strellson, the international fashion and lifestyle brand, will present three innovative new products in autumn/winter 2006: a sports jacket and a suit in the Premium Line range, and a jacket in the Swiss Cross collection.
As a part of the “Boulevard St Germain” fashion theme, Strellson will show the “Laurence Jacket”, a casual sports jacket with a vintage look. It acquires this look by means of the special “diamond washed” process, which also ensures a soft feel.
As a further development of the successful Swiss Cross jacket, Strellson now presents the WHITE EAGLE collection, a compact range for the high season to complement the Autumn/Winter 2006 collection. The collection was named after a battalion of the Swiss Mountain Soldiers.
The main feature of the WHITE EAGLE collection is a jacket whose lining consists of a replica of a white army blanket. Only officers of the Swiss Mountain Soldiers have these white blankets, and they cannot be bought anywhere. Moreover, the outside of the jacket is made of a new material in which the background shines faintly through, as a result of a special washing process. An original detail of the jacket is a white officer’s knife made by Victorinox, which is fastened to the inside of the jacket with a metal chain.
Just in time for the World Cup 2006 in Germany, the Swiss fashion label Strellson is presenting a unique and exceptional promotion: every shopkeeper who takes part in the promotion can raffle an original table football set with Strellson Swiss Cross branding among his customers.
Under the motto ‘come in, play, win’, Strellson customers can take part in the raffle either with an invitation they have received in a mail-shot or with cards they can fill in at the shop. Strellson, the Swiss fashion and lifestyle company, continues its successful and well-known campaign, in which men of the “New Generation” are portrayed, with its Autumn/Winter 2006 image campaign. This time, the two “modern heroes” Greg Paine (a writer from Tokyo) and Stephane Olivier (an artist from Paris) were photographed by Matt Jones in the urbane surroundings of the trend metropolis New York in a journalistic style. The two models are ideal embodiments of the typical Strellson style: international, dynamic, attractive und authentic.
Have a fashionable summer with cool Cuban rhythms and flair! With Strellson’s “Havana Affairs” collection for Strellson Swiss Cross and Strellson Premium.
With a Cuba Libre in your hand, enjoy the colourful activity on the beach, casually dressed in Strellson Swiss Cross sportswear: shirts, polo shirts, cargo trousers and Bermudas. Strellson Swiss Cross shows Cuban life. Authentic in form, quality, colours and details. Prints and patterns, which are a consistent feature of the collection, give this fashion theme the genuine feel of life on the beaches of Cuba.
In order to extend the brand’s presence and reinforce its international reputation, two new shops have been opened in April, one in Madrid at “El Corte Ingles” and the other at Munich Airport. Strellson Swiss Cross at El Corte Ingles: From now on Strellson is represented in “Castellana”, the flagship store of the largest Spanish chain of department stores, El Corte Ingles, with a shop within a shop, selling the sportswear range “Strellson Swiss Cross”. Right in the centre of Madrid, over an area of about 30 m2 on the 5th floor, Strellson is showing the complete range of jeans, knitwear, jackets, polo shirts, shirts, belts and accessories. After many new shops internationally, this is the first Strellson Swiss Cross shop in Spain. Further Spanish outlets are planned. Address: El Corte Ingles, Raimundo Fernandez Villaverde 76, Madrid
In collaboration with a French trading partner, Claude Bentata, Strellson opened their first monostore in Paris, the fashion metropolis, this month. This is the twelfth monostore in a row that Strellson has opened with partners from the retail trade. Dubai, Moscow and Amman among others were the precursors, and were important milestones in the Strellson success story. Fashion excites people and fashion needs a platform. In order to present the Strellson fashion world and the brand competently, it is essential for the company to have its own spaces. In the new monostore in Paris, the two product lines Premium (ready-to-wear) and Swiss Cross (sportswear) are skilfully presented together.
From now on, the companies Strellson AG and Windsor GmbH will be united under a single organisational structure. Under the roof of the Holy Textile Group, the companies Strellson AG and Windsor GmbH will henceforward operate as one company with two locations. The Holy Textile Group, with the brands Strellson, Strellson Swiss Cross, JOOP! men, JOOP! Jeans (ladies‘ and men‘s), Windsor Men, Windsor Women and Tommy Hilfiger Tailored Clothing, is taking the opportunity – amid a much changed textile market - to lay the foundations for profitable future growth, with a new organisational structure and an overall Group management. The Group management, consisting of Mr. Reiner Pichler – Chairman and Group CEO, Mr. Franz Heppler – Group CFO in charge of Personnel, Finance and IT and Mr. Josef Frei – Group COO in charge of Logistics, Purchasing and Production, will work for both companies to the same extent and with the same responsibility.