PHILOSOPHY & BRAND
People and companies express true style in the same way – by living out their inner values.
Our target group has many nationalities – but one language.
We can talk a lot about many things. Or we can say what we think right from the start.
A label asserts itself.
Strellson
Modern Performers
Advertising
History
Strellson demonstrates one of the most successful brand developments in recent years. An innovative brand for the new generation of men. Strellson is international, self-confident and independent. The Strellson style emphasises the personality of the wearer – in all areas of life. Strellson gives him the certainty to have bought a modern, high quality product.
We make fashion for men who are on their way. Who live in the now but have their eye on tomorrow. Who act internationally without forgetting where they come from. We create fashion for men who live out an attitude and express it with their clothing. Men who are just as proud of their minds as their bodies and who recognise trends but incorporate only the essence of them in their lives. This is fashion for men who enjoy the special feeling of doing the right thing.
Strong pictures with strong texts. Here Strellson has ventured into new territory, demonstrating how authentic and convincing the results are when real people stand up for their values. Our documentary-style campaign, which was photographed in New York, Hong Kong, Los Angeles and São Paulo, as well as the often provocative statements which it makes, not only attracted a great deal of attention, it won prizes as well. And gave rise to imitations. Our communication has in the meantime attained cult status. Is this success attributable to the men, their clothing, the photographic style of the photography or the statements? The answer is, of course, all of these things.
1984 The former Hugo Boss owners Jochen and Uwe Holy found Strellson, thus laying the foundation stone for a veritable success story. The company develops out of the former company Straehl in Kreuzlingen, which until that point has produced coats. 1985/86 The first collection, consisting of suits, sports jackets and trousers, is launched and immediately appreciated by customers in Germany, Austria and the Netherlands. 1988/89 Strellson invests in its own manufacturing plant in Portugal. New sales centres are added in Canada, England, Ireland, Portugal, Greece and Scandinavia. 1990/91 Strellson moves into its new headquarters in Kreuzlingen. 1993 The collection is extended by ties and shirts. 1995 Under the guidance of Reiner Pichler (CEO of Strellson AG) an innovative team is coming together, with the result that the Swiss label subsequently turns into one of the leading providers for urban men’s fashion. Strellson’s communication strategy and advertising campaign are launched with the goal of spreading the name of the brand. 1997 Foundation of a subsidiary company in Paris. The first shops-in-shops are opened in Munich and London. 1998 The advertising campaign is further refined and the collection expanded by knitwear and leather jackets. 1999 Strellson expands its product range and acquires the license for Tommy Hilfiger Tailored Clothing Europe. 2002 The lifestyle and fashion company invests 25 million Swiss Francs into a new logistics building. The pilots and male flight attendants of Swiss International Air Lines are newly clothed by Strellson. 2003 The Swiss Cross jacket made from old Swiss military blankets is launched on the market in a limited and numbered edition. The 3,000 parkas are sold out instantly – a marketing success of the special kind. 2004 Several milestones in the company’s history are set at Lake Constance. The brand management of Windsor is moved to Kreuzlingen. Reiner Pichler is now head of brand management at Windsor; Strellson is in charge of Windsor in general. Windsor also has the Joop! license for jeans and menswear. Strellson owns one third of the shares of Joop! Hamburg. 2005 A great honour for Strellson: the company is distinguished with the textile industry’s coveted Forum Award in the category Industry. The award distinguishes outstanding achievements which put a special stamp on the development of the textile industry and are highlighted as exemplary. 2005 Strellson launches its own sportswear label on the market: “Strellson Swiss Cross” is cool fashion for contemporary, active men. 2005 Strellson produces its first cinema commercial in Sấo Paulo, Brazil. The company by now has approximately 150 employees in Kreuzlingen and about 400 employees worldwide. Strellson delivers to approximately 150 shops-in-shops in 36 countries. 2005 The first Strellson Swiss Cross shops are opened in Switzerland in Basel, Berne and Zurich. The completely designed shops offer a perfect stage on which the new sportswear collection can be produced to great attention. 2006 All brands of Strellson AG are united under the umbrella of the Holy Fashion Group. 2006 In autumn 2006 Strellson opens approximately 40 new shop-in-shops throughout the world, among them also monostores, e.g. in the Netherlands and in Egypt. 2008 Opening of the first Strellson Sportswear monostore in Berlin and monostores in Graz, Antwerp and Bern. And 10 monostores in China. "Strellson Swiss Cross" becomes the new "Strellson Sportswear" collection. 2009 Opening of new monostores in Amsterdam and Lille.
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Geschichte, Kubus
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People and companies express true style in the same way – by living out their inner values.
Our target group has many nationalities – but one language.
We can talk a lot about many things. Or we can say what we think right from the start.
A label asserts itself.
Strellson
Modern Performers
Advertising
History
Strellson demonstrates one of the most successful brand developments in recent years. An innovative brand for the new generation of men. Strellson is international, self-confident and independent. The Strellson style emphasises the personality of the wearer – in all areas of life. Strellson gives him the certainty to have bought a modern, high quality product.
We make fashion for men who are on their way. Who live in the now but have their eye on tomorrow. Who act internationally without forgetting where they come from. We create fashion for men who live out an attitude and express it with their clothing. Men who are just as proud of their minds as their bodies and who recognise trends but incorporate only the essence of them in their lives. This is fashion for men who enjoy the special feeling of doing the right thing.
Strong pictures with strong texts. Here Strellson has ventured into new territory, demonstrating how authentic and convincing the results are when real people stand up for their values. Our documentary-style campaign, which was photographed in New York, Hong Kong, Los Angeles and São Paulo, as well as the often provocative statements which it makes, not only attracted a great deal of attention, it won prizes as well. And gave rise to imitations. Our communication has in the meantime attained cult status. Is this success attributable to the men, their clothing, the photographic style of the photography or the statements? The answer is, of course, all of these things.
1984 The former Hugo Boss owners Jochen and Uwe Holy found Strellson, thus laying the foundation stone for a veritable success story. The company develops out of the former company Straehl in Kreuzlingen, which until that point has produced coats. 1985/86 The first collection, consisting of suits, sports jackets and trousers, is launched and immediately appreciated by customers in Germany, Austria and the Netherlands. 1988/89 Strellson invests in its own manufacturing plant in Portugal. New sales centres are added in Canada, England, Ireland, Portugal, Greece and Scandinavia. 1990/91 Strellson moves into its new headquarters in Kreuzlingen. 1993 The collection is extended by ties and shirts. 1995 Under the guidance of Reiner Pichler (CEO of Strellson AG) an innovative team is coming together, with the result that the Swiss label subsequently turns into one of the leading providers for urban men’s fashion. Strellson’s communication strategy and advertising campaign are launched with the goal of spreading the name of the brand. 1997 Foundation of a subsidiary company in Paris. The first shops-in-shops are opened in Munich and London. 1998 The advertising campaign is further refined and the collection expanded by knitwear and leather jackets. 1999 Strellson expands its product range and acquires the license for Tommy Hilfiger Tailored Clothing Europe. 2002 The lifestyle and fashion company invests 25 million Swiss Francs into a new logistics building. The pilots and male flight attendants of Swiss International Air Lines are newly clothed by Strellson. 2003 The Swiss Cross jacket made from old Swiss military blankets is launched on the market in a limited and numbered edition. The 3,000 parkas are sold out instantly – a marketing success of the special kind. 2004 Several milestones in the company’s history are set at Lake Constance. The brand management of Windsor is moved to Kreuzlingen. Reiner Pichler is now head of brand management at Windsor; Strellson is in charge of Windsor in general. Windsor also has the Joop! license for jeans and menswear. Strellson owns one third of the shares of Joop! Hamburg. 2005 A great honour for Strellson: the company is distinguished with the textile industry’s coveted Forum Award in the category Industry. The award distinguishes outstanding achievements which put a special stamp on the development of the textile industry and are highlighted as exemplary. 2005 Strellson launches its own sportswear label on the market: “Strellson Swiss Cross” is cool fashion for contemporary, active men. 2005 Strellson produces its first cinema commercial in Sấo Paulo, Brazil. The company by now has approximately 150 employees in Kreuzlingen and about 400 employees worldwide. Strellson delivers to approximately 150 shops-in-shops in 36 countries. 2005 The first Strellson Swiss Cross shops are opened in Switzerland in Basel, Berne and Zurich. The completely designed shops offer a perfect stage on which the new sportswear collection can be produced to great attention. 2006 All brands of Strellson AG are united under the umbrella of the Holy Fashion Group. 2006 In autumn 2006 Strellson opens approximately 40 new shop-in-shops throughout the world, among them also monostores, e.g. in the Netherlands and in Egypt. 2008 Opening of the first Strellson Sportswear monostore in Berlin and monostores in Graz, Antwerp and Bern. And 10 monostores in China. "Strellson Swiss Cross" becomes the new "Strellson Sportswear" collection. 2009 Opening of new monostores in Amsterdam and Lille.
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Geschichte, Kubus
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0
1
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